A& F Discussion Questions
1 . Companies like J. Team (http://www.jcrew.com) and banana republic (http://www.bananarepublic.com) will be targeting most of the same consumers as Abercrombie and fitch & Fitch. Visit their websites and discuss how their marketing plans are different from the ones from A& Farrenheit. Would you recommend any changes in these approaches that would allow these two companies to better situation themselves in the minds of consumers?
Banana republic and T. Crew's promoting plan is usually geared more towards the yuppie crowd. Looking at their websites you happen to be drawn to the clothes, the patterns colors and styles. The back argument of the two sites will be white providing no distraction to the viewers. The layout in both sites is clean also to the point not really giving offers to search and stay on this website longer than necessary. To get both clown republic and J. Staff, it's regarding the product they are selling not the designs who happen to be wearing the clothes. A& F's web page however may be the total opposing. It's exactly about the types and how the models try looking in their clothing. Their website back ground is charcoal grey which enhances the highlights of the designs. The types have subsequent to practically nothing on disguising in incredibly alluring positions. They have even a versions club on the webpage where you can view former models. I have discovered something interesting, I had no clue Channing Tatum was a previous A& W model!
They should stick to little bit of the A& Farrenheit design, add color directly to the backside ground in the site, and possess a team page designed for the types but most likely for challenges, special events or perhaps community services. Something that enables viewers to stay on their site longer, employ them probably gets linked to something they can be offering. They need to enhance their comply with us in Facebook, tweets and Instagram; making the icons much larger so you want to simply click and add.
2 . The success of specialized clothing stores has come at the expense of large department stores like Sears and J. C. Penney. What can division...