Pricing Strategy and Channel Division
Senior Assistant Services
Doctor Robert Badowski
Determine and discuss a pricing technique (penetration or skimming). Determine and go over pricing tactics (product line pricing, value pricing, differential pricing, or competing against private brands) to be intended for your merchandise. Identify any kind of legal and ethical issues related to the pricing techniques. Prepare a advertising distribution channel analysis determining the wholesaler, distributor, and retailer human relationships. Discuss how the distribution approach fits the product/service, target audience, and general marketing aims for the organization. As a services business, Senior Concierge Assistance will offer no medical care and maintenance intended for senior citizens and their families. This type of service organization does not have sufficient competitors, and pricing is consistent among the senior proper care industry. The pricing strategy for Senior Concierge Service will be to stay in the normal selection for its solutions. Consumers can choose Older Concierge Support over the competition not simply by cost, but by the top quality of solutions offered. Cost skimming is actually a pricing approach in which a online marketer sets a comparatively high price for a product or service to start with, and then the cost is decreased over time. This can be a version of price elegance. Price skimming allows a small business to recover their resources quickly before a competitor techniques in and lowers their very own prices, decreasing the market price. The objective of a cost skimming technique is to record the consumer excessive. There are several potential problems with this tactic. It is powerful only when a small business is facing an inelastic demand competition (demand which is not very delicate to a change in price). Skimming encourages the entry of competitors. Transmission pricing is a more suitable technique in this case. This plan is a prices technique of setting a relatively low...
Referrals: Iacobucci, Daybreak (2009). Advertising Management: 2010 custom release (12th impotence. ). Builder, OH: South-Western Cengage Learning.
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