Segmentation, Focusing on and Setting
Buyer response to a product or service or service is the best dealmaker or perhaps deal breaker. The way the consumers interact to the marketing strategy will determine if the technique and the item will be successful (Solomon, 2004, chap. 1). Market Segmentation: iPod
Market segmentation may be the process that identifies sets of consumers who share identical interests in a single or more methods and then devises marketing strategies that appeal to a single or more organizations. For example , during football season, many ale commercials concentrate on that particular portion of the population based on analysis done finding a correlation among football fans and beer drinking. " Super Bowl weekend is in fact one of the biggest beer selling holidays of the year intended for supermarkets. " Astonishingly, yet , ACNielsen numbers rank Extremely Sunday because only the seventh most beer-soaked holiday, following a Fourth of July, Funeral Day, Labor Day, Christmas, Thanksgiving, and Easter. Together those seven occasions take into account 43 percent of gross annual beer product sales in the U. S. (Cioletti, 2000). The iPod can be described as brand of portable media players designed and marketed by simply Apple Inc. and launched in 2001. Since 2008 the product offerings are the hard drive based iPod Classic. The touch screen iPod Touch plus the video capable iPod Nano in addition to the screen much less iPod shuffle. Apples iTunes is the application that the above mentioned devices utilize to receive music (Wikipedia, 2008). Apple ipod touch chose to portion their target audience differently than normally. Instead of depending heavily in demographics, Apple Inc, choose to concentrates on the psychographic aspect and segment their very own market employing lifestyle and personality information. So , that is part the current target pertaining to the ipod touch? Travelers, business men, school teachers, doctors, moms, dads, kids, teens, tweenies, travelers, doctors, sterilization workers, rockers, hip- hoppers, generation X-ers, baby boomers, Latinos, African Americans,...
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Cioletti, J. (2000, 12 , 15, 2000). Gridiron Food. Retrieved May 16, 06\, from http://www.allbusiness.com/retail-trade/food-stores/4467273-1.html
D 'Souza, S. (2005, February 22, 2005). An Old Lesson in Target Audience... the iPod Method. Retrieved May well 16, 08, from http://www.marketingprofs.com/5/dsouza40.asp?sp=1
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Salkever, A. (2004, May 27, 2004). iPod: Leaderbut not Leader. Retrieved May well 16, 08, from http; //www.businessweek.com
Solomon, M. L. (2004). Customers in the Marketplace. In (Ed. ), Consumer Patterns: Buying, Having, and Staying (6th impotence., pp. ). Upper Saddle River, NJ.: Prentice-Hall.
Wikipedia (2008). iPod. Retrieved May well 16, 08, from http://enwikipedia.org/wiki/IPod